How We Helped Dr. Howard Goodman Scale From $500K to $3M a Year
When Dr. Howard Goodman came to us, his Long Island practice was doing okay—not great, not terrible, but certainly not living up to its potential. He was stuck at $500K a year, frustrated with rising ad costs and leads that went nowhere. His calendar was full of no-shows and time-wasters, and his marketing felt like throwing money into a black hole.
Fast forward to today: his practice is generating over $3M annually, his calendar is fully booked with high-quality patients, and his marketing is running like a well-oiled machine.
Here’s how we made it happen.
The Problem: Ad Costs Up, Results Down
Dr. Goodman’s biggest challenge? He was spending a fortune on ads that weren’t converting. Leads were coming in, but they weren’t booking—or worse, they were ghosting after booking.
His funnel was leaking, his cost per lead was sky-high, and he had no system in place to track or nurture the leads he was getting.
Sound familiar? That’s the reality for most practices we work with.
Our Solution: The Virax Marketing Playbook
When we stepped in, the goal was clear: take Dr. Goodman’s practice from surviving to thriving. Here’s the game plan we used to get him there:
1. Built a Click-to-Client Funnel™
We didn’t just drive traffic; we built a high-converting funnel that turned clicks into consultations. From landing pages to follow-up sequences, every step was designed to guide leads toward booking.
2. Laser-Focused Targeting
No more wasting ad dollars on the wrong audience. We used AI-powered targeting to zero in on Dr. Goodman’s ideal patients—people actively searching for his services on Long Island.
3. Nurtured Leads With CRM Automation
We implemented our LeadFlow CRM, which followed up with leads automatically—sending reminders, answering questions, and making it easy for patients to book. No more lost opportunities.
4. Scroll-Stopping Ads
His old ads were generic and easy to ignore. We created bold, attention-grabbing creatives that highlighted his unique expertise and positioned him as the go-to specialist in his area.
The Results: From $500K to $3M
The results speak for themselves:
- Cost Per Lead Down by 54%: We slashed his ad costs while driving more qualified leads.
- Calendar Fully Booked: No more gaps or last-minute cancellations—his schedule is packed with high-quality patients.
- Revenue Up 6x: In less than two years, Dr. Goodman’s practice scaled from $500K to over $3M annually.
But beyond the numbers, the biggest win? Dr. Goodman now has a predictable, scalable system that keeps his practice growing month after month.
What This Means for You
If you’re stuck in the same cycle—rising ad costs, low-quality leads, and a leaky funnel—you don’t have to stay there. The same strategies we used to help Dr. Goodman can work for your business too.
At Virax Marketing, we specialize in turning practices like his into seven-figure growth engines. Ready to see how we can help you do the same? Contact us today, and let’s build your success story.