Emails and Texts That Actually Get Responses
Let’s be real—most emails and texts end up ignored, deleted, or worse, marked as spam. If you’re blasting out generic messages and crossing your fingers, you’re doing it wrong. Email and SMS aren’t just tools—they’re direct lines to your audience’s attention. And if you know how to use them, they’re sales machines.
Why Email and SMS Are Still the Heavyweights
Despite what some “social media gurus” might tell you, email and SMS aren’t dead. Far from it. In fact, they’re the most direct and effective ways to connect with your audience. Think about it:
- Email lands in your audience’s inbox—a space they actively check.
- SMS goes straight to their phone, demanding immediate attention.
No algorithms. No distractions. Just you, your message, and their eyeballs.
What Most Businesses Get Wrong
Here’s the problem: most businesses treat email and SMS like billboards. They push boring, salesy messages that scream “Buy now!” with zero effort to connect. And guess what? People tune it out.
Here’s how to stand out:
- Write Like a Person – Nobody wants to read a message that sounds like a robot wrote it.
- Add Real Value – Every email or text should offer something helpful, not just scream “SALE!”
- Make It Clear – If they don’t know what to do next, they won’t do anything.
How to Make Emails and Texts That Convert
If you want results, you need a strategy. Here’s how to make every message count:
1. Start Strong
Your subject line or opening text is your hook. If it doesn’t grab attention, the rest doesn’t matter.
- Email Example: “Your [Problem] Ends Here—Open to Find Out How.”
- SMS Example: “Hey [Name], ready to [Solve Problem] today? Click here.”
2. Focus on Benefits, Not Features
People care about what’s in it for them. Make that the star of your message.
- Instead of: “Our software has advanced AI tools.”
- Try: “Save hours every week with a system that does the work for you.”
3. Keep It Short and Sweet
Especially for SMS, less is more. Get to the point without losing their interest.
- Example: “Missed you! Book now for 15% off your next appointment: [Link].”
3 Campaigns You Should Be Running Right Now
- Welcome Sequence
First impressions matter. Send a warm, engaging welcome when someone joins your list.- Email Example: “Welcome to [Brand]! Here’s a little gift to get you started.”
- Exclusive Offers
Make your audience feel special with deals they can’t get anywhere else.- SMS Example: “Hey [Name], VIP deal just for you—20% off until midnight! [Link]”
- Reactivation Campaigns
Wake up inactive contacts with a reminder of why they signed up in the first place.- Email Example: “We miss you, [Name]! Here’s something to bring you back.”
Why This Works
Email and SMS aren’t about spamming inboxes—they’re about building relationships. When done right, they cut through the noise and get results. But don’t take my word for it—try it yourself.
At Virax Marketing, we specialize in crafting emails and texts that connect, engage, and convert. Ready to see the difference? Send us a message, and let’s make your messages impossible to ignore.